Virtual Vital is an interactive WebAR exhibition experience designed to expand artworks beyond the physical exhibition space.

Visitors discover hidden digital artworks throughout the venue by scanning spatial markers with their smartphones — without downloading an app.

VIRTUAL VITAL

THE CHALLENGE

The Challenge

Exhibition spaces often have overlooked areas—corners, walls,
and transitions that receive little attention.

We challenged ourselves to transform this “dead space” into
meaningful touchpoints that spark curiosity and create
memorable experiences.

AFTER

BEFORE

SPATIAL MARKERS

Custom-designed spatial markers
blend seamlessly into the exhibition
environment while serving as gateways
to hidden digital art.